Beth Ash highlights the strength of brand buy-in from your team

A business in possession of an ambitious strategy, must be supported with strong internal communications and people that all share in the same vision for the future.

In our Insurance Business column, Beth Ash, Communications Director, looks at how cultivating this however takes time and begins before a new team member even applies for the role.

She explores how you can give your recruitment process an overhaul to attract the best talent, and what can be done to then bed them in and welcome them home.

In terms of transforming new hires into strong brand ambassadors, she talks about the need for a clearly defined internal marketing strategy, as well as time investment from senior staff to clearly translate what makes the business tick and how their contribution is extremely valued and essential to the bigger picture.




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Bethanny Ash
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