Susan Adcock on where the industry is lacking in the digital sphere

It may be that there is no substitute for face-to-face communication and taking the time to really get to know the client, but time is precious and from a business perspective, it is crucial to ensure that insurers and brokers alike embrace digital, and quick.

Bravo Group COO Susan Adcock explores how customer insight can help  gain that competitive advantage and reap massive benefits across the business in our Insurance Business column. While quick wins are great, the data that can be gathered from an integrated approach can be used to realty drive the business forward.

As to really disrupt the marketplace, businesses must embrace a digital approach and in doing so, can unlock value that they didn’t even know existed.

 

Insurance Business column snippet

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