Four months after the holding company for Ethos Broking, Compass Network and Broker Network emerged as an umbrella brand in its own right, work began on conceptualising and designing the new website to give Bravo an online presence beyond social media channels.
Find out more about the process into its design, development and copy.
Meet the people behind the website
The website was created in-house through a collaborative effort between designers, developers and copywriters. The wider team had put their heads together to create a clear direction for the branding and the group’s online presence, which provided the grounding for the website.
Design: Heather Barras, Creative Designer
Development: Liam Lord, Web Developer
Copy: Nicolette Burgess, Group Communications Manager
Showing flair with design and imagery
The team wanted something that stood out for the design. The pink-red tone has strong psychological associations with strength, passion and importance, and the text overlap took the website away from a more traditional, linear structure.
“What we wanted Bravo to represent was something different from anything that was done before.” Heather
The photography needed to be more relaxed, so wardrobe and shoot venue had to be right. After challenges in securing a venue, The Alchemist and Northern Monk Refectory both offered up their spaces quite last minute.
The windows, high-tables and exposed brick created the perfect backdrop for the photographers and everyone featured adhered to Heather’s dress-code (no ties, and definitely no pinstripes thank you).
Bringing concepts to life with development
All the design elements were easily translatable to development and responded well to resizing on different devices such as mobiles and tablets. This meant that our web developer Liam could focus his attention on the finer details which would really breathe life into the website, such as animations as visitors moved down the pages.
“The way that it’s been designed is perfect to be translated to digital which made life really easy.” Liam
Mixing up the process with copy
Rather than writing the website and working design and development around the words, Nicolette and the copywriting team looked at how the copy should work around the designs for a seamless tone throughout.
This involved taking copy length into consideration for each design element and reflecting on how people would respond to the logo and brand colours and translating this association into words.
“It was a bit of a different challenge. Sometimes it’s the copywriter who comes up with the brief so it was quite nice to have someone come up with the brief for me almost.” Nicolette
Our team have designed the website in such a way as to keep it fresh and relevant long after its launch. Take a look around and you’ll find it easy to navigate, with strong lines, stand out colours, clear information, and representatives from around the business.
Be sure to keep checking back for updates and news from the company.